EMERGING MARKET EXPERTS
DID YOU KNOW
Number of Chinese Gamers hits 300 million
In 2010, more than 300 million Chinese played online games. The number of online game users has grown steadily, although the percentage dropped by two percent from 2009 to 2010; this could be due to the introduction of Weibo, the rise of other SNS applications, and the popularity of online video taking internet users from online gaming.
This number is expected to soar past 430 million in 2013. The future growth of online games will increasingly be pinned to the growth of games based on new hardware platforms, such as mobile games.